sartorial dinner

valor x the hotel

Here's what we know about men and clothing. Most men want to be dressed well for all life's occasions: from work and travel to dinner parties and celebrations.

 
 
 
Lalle Johnson - Head Stylist

Lalle Johnson - Head Stylist

 

introduction

 

Goals

  • Tap in and connect to The Hotel's database
  • Creating experiences that contribute to The Hotel's brand strategy

segmentation

  • Premium
  • VIP

Targets

  • 2 Activation Events [1 Premium / 1 VIP]
  • 2 Conversion Events [1 Premium / 1 VIP]
 

 
 

events

 

Activation

  • Premium - Valor Showroom @ The Lounge
  • VIP - Valor Showroom @ The Panorama Lounge

 

Conversion

  • Premium - Sartorial Dinner @ Piere
  • VIP - Sartorial Dinner & The Splendour Suite
 
2.jpg
 

 

Lalle Johnson - Head Stylist

 

marketing

 

funnel

  • Connect - Traffic
  • Activate - Members
  • Convert - Customers

 

Tactics

  • Connect - Introduction email + Social + PR
  • Activate - Invitation Showroom Event + Social + PR
  • Convert - Invitation Sartorial Dinner Event + Social + PR